The Recruiting Gap

How many agents are you actually trying to recruit?

Not every licensee in the metro — use a number consisting of agents that produce consistently and that you would want in your office.

How many are on your Top-Target list?

Top recruiting companies keep a Top 100 list — the names worth a monthly touch. We default to that (or your whole market, if it is smaller). Change it if your list cuts somewhere else.

In a normal week, how many recruiting touches actually go out?

Everything counts: calls, texts, emails, notes, event invites, the newsletter. Count the automated ones too — a send is a send.

Paste your last 5–10 recruiting messages

Separate each one with a blank line. We score whether each message gave the agent something they keep, or asked them for something. Most brokers are surprised.

Names, emails and phone numbers are stripped out before anything is read or stored — we keep a short redacted excerpt and the score, never the original text.

Roughly what share of your company GCI comes from your top 5 agents?

A rough band is enough. Most owners know this one instinctively.

Select… Under 20% 20 – 35% 35 – 50% 50 – 65% Over 65%

Company GCI last year (optional)

Only used to put a dollar range on what one departure costs. Skip it and you still get the concentration finding.

Prefer not to say Under $1M $1M – $3M $3M – $10M $10M – $25M Over $25M

An agent says “not now.” What happens? Select… Nothing — they drop off I remember them eventually I set a manual reminder They go into a tracked follow-up

Someone attends one of your events. What happens after? Select… Nothing formal A thank-you if I get to it I follow up by hand A tracked follow-up track

A coffee goes well but they don't move. What happens? Select… Nothing formal I check in when I think of it I set a manual reminder A tracked long-game track

Who can send in your brokerage's name? Select… Only me Me and one or two named people Several people Any agent An outside vendor

Do you see recruiting messages before they go out? Select… Yes — every one Sometimes No

Is do-not-contact enforced automatically? Select… Yes Manually, by memory or a list No

When someone opts out, does that sync everywhere? Select… Yes, immediately and everywhere I handle it by hand Not really

First name

Email

Your result appears on this page as soon as you submit, and a copy of your numbers lands in your inbox. I read every one of these personally, and I'll follow up.

City

We take one brokerage per city, so this is the first thing we check.

Brokerage (optional)